Creative Statement - #1

Kevin Israel Loyola

I am a creative director. My work focuses on bringing the abstract of ideas into tangible, and consumable form. I work in collaboration with various artist to create, or evolve aesthetics into an array of mediums; whether it be video, image, written, fashion, performance, or sound. Much of my work is through social media. I oversee and direct photoshoots for influencers, and plan social media layouts to maximize user interaction, and influencer image. I have a passion for storytelling, and tend to incorporate messages into my work at all times. My most recent piece of work is my Instagram page. I am currently working in partnership with my talent agent, Bicoastal MGMT, in rebranding my social media presence. Our plan is to immerse the viewer into a high end, urban youth aesthetic, with global citizen roots. Much of the aesthetic is a play on age, and fashion, much as a tribute to the city I grew up in, New York. 

Instagram: KevinLoyolaa